[1]
Bumvertising [2]: paying roadside beggars a sandwich and 1 to 5 dollars for attaching an advertisement to their cardboard pleas for help [via kottke [3]].
From the The Age [4]:
"So much traffic goes by these sign holders, I thought, 'Wouldn't it be cool if they could advertise themselves and me at the same time?' " A 22-year-old who was an economics major, Mr Rogovy packed his knapsack with cash, a few sandwiches and three professionally printed posters advertising his venture, PokerFaceBook.com.
I had to laugh reading this article, not at the tragedy of exploiting the destitute, but that the guy who started this thinks it’s good marketing to link street beggers with an online poker site. It’s like advertising for cigarettes on tombstones.